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    Search Optimization and Its Dirty Little Secrets - NYTimes.com

    『Someone types the word “dresses” and hits enter. What will be the very first result?There are, of course, a lot of possibilities. Macy’s comes to mind. Maybe a specialty chain, like J. Crew or the Gap. Perhaps a Wikipedia entry on the history of hemlines.O.K., how about the word “bedding”? Bed Bath & Beyond seems a candidate. Or Wal-Mart, or perhaps the bedding section of Amazon.com.』  

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